We are an SEO (Search Engine Optimization) agency specialized in the optimization of websites: this includes a combination of strategies that ultimately improve your company’s ranking on Google. It is not black magic, but rather an exact science that encompasses several fundamental steps. Our tried-and-true method includes page analysis techniques, keyword research and on-page content optimization. We work on a case by case basis, implementing an adequate strategy that is tailored to the specific needs of each client. By mastering SEO, we boost your company’s visibility on the main search engines, therefore reaching more potential users and clients.Read More about SEO
Adwords and PPC campaigns are the most innovative online marketing strategies that exist because they provide immediate visibility on Google, as a result driving traffic to your site and increasing conversion rates. It is a very careful process that involves proper planning and execution. In preparation of these campaigns we study and identify the most effective keywords and messages to communicate so that we can precisely target the right clients and get the best result for the allocated budget.Read More about SEM
Link Building is what we call an off-page tactic, one that is paramount to boosting your ranking on Google and a job that we tackle with passion and creativity. Our recipe for success includes precise, manual link hunting paired with the creation of original, compelling content. Our Digital PR team creates and builds relationships with journalists, bloggers and influence-makers to be able to flood the internet with great articles, blogs and press releases about your company across a variety of different communication platforms. The result: high quality links to your website that increase your company’s visibility.Read More about DPR
Facebook, Twitter, Pinterest, Google Plus: traditionally social networks, they are now an essential marketing tool, ones that we exploit to the fullest for our clients in order to push their brands online. We have a highly specialized team dedicated to managing our clients’ social media campaigns by interacting directly with users on a daily basis. We create catchy, original contents to reach an immense number of readers in addition to tracking relevant pages and contacts to generate a strong network of communications around your company’s brand.Read More about SMM
"Yalla Yalla’s journey with Optimized Group began in 2012. We’re starting our second year working with them and we can say we are more than pleased with all their work. Since we embarked on this collaboration, our business has more than doubled and keeps on growing thanks to the highly skilled team at Optimized Group. They have done a thorough and professional job helping us both from a technical SEO standpoint and from a Digital PR perspective for the promotion of our brand and for the creation of contents for our magazine".
"We put our trust in Optimized Group because we were impressed by the perseverance, competence and motivation of its young and proactive team. They constantly keep us up-to-date with their diligent weekly reports and their results are always excellent. In addition to SEO and SEM, we have managed to drive forward our business with the help of the OG team’s relationships with bloggers, which is fundamental if you work in the fashion field, especially in the women's fashion industry."
"Our adventure with Optimized Group began several years ago as a partner. They started working with us by taking care of Link Building activities for the UK market: over time, this collaboration has brought us tremendous results. We have carried on working with OG’s team for the good relationship of trust, transparency, availability and diligence that we have built up together. For anyone who wants to make a strong impact in the digital world, I would recommend the valuable support that OG can offer.”
"We chose Optimized Group for their enthusiasm and their determination to always pursue bigger objectives. The focus on obtaining results is an essential skill for any collaboration and we have found a partner that continuously stimulates us with ideas and suggestions that are tested and implemented with great seriousness and professionalism for our staircase E-Shop. Together, we are growing with great satisfaction and are looking forward to what their team has in store for us."