We are an SEO (Search Engine Optimization) agency specialized in the optimization of websites: improving your page ranking is not black magic or a revolutionary way to promote a website. It is an exact science, dynamic and time-framed that follows steps from page analysis technics to the implementation of an adequate strategy according to the needs of each client. Mastering SEO maximizes the visibility of your company on the Internet and makes potential users and clients find your website easier on the main search engines.
"It is difficult for science and technology to exceed the fiction." (Isaac Asimov)
Adwords and PPC campaigns are the most innovative online marketing strategies that exist because they provide immediate visibility on search and display networks, thus, increasing traffic and conversion rates. Investing is not enough: what we want for our customers is to provide a thorough study of the best and most effective keywords and messages to communicate, meant to target wisely the right clients and get the best results possible with the budget allocated.
"Give them quality. That's the best kind of advertising in the world”. (Milton Hershey)
Rigor and creativity are the two traditional assets of Link Building: we provide quality links, from precise manual link hunting. However, when the creation of compelling content meets public relations, the horizon of online communication grows: creating contacts and building relationships with the blogosphere and influence-makers to create quality contents is our goal. We want to transform quantity into quality, link Building into Digital PR.
“To gather much thought into few words stamps the man of genius”
Facebook, Twitter, Pinterest, Google Plus: originally created as pastimes, they have now become great opportunities to increase business. Every business, SME or multinational that exists must have its own official social profile. Virality is the true power of social media: we create ad-hoc contents for our clients that are differentiated by channel, tracking the relevant pages that generate interconnections. We interact directly with users, manage Facebook campaigns and implement strategies to increase your online brand reputation.
"Without communication the mind does not develop a true human nature". (Charles Horton Cooley)
"Yalla Yalla’s journey with Optimized Group began in 2012. We’re starting our second year working with them and we can say we are pleased with all their work. Since our collaboration started, our business has more than doubled and keeps on growing thanks to Optimized Group team’s competence. They are fully helping us both from a technical SEO point of view and from a Digital PR perspective for the promotion of our brand and for the creation of contents for our magazine".
"We trusted Optimized Group because we were impressed by the perseverance, competence and motivation of its young and proactive team. They constantly keep us up-to-date with their diligent weekly reports and results are always excellent. In addition to SEO and SEM, we build up together with the OG’s team relationships with bloggers, fundamental if you work in the field of fashion, especially in the women's fashion industry. "
"Our adventure with Optimized Group was launched several years ago as a partner. They have started to work with us by taking care of Link Building activities for the UK market: over time this collaboration has brought us great results. We carry on working with the OG’s team for the good relationship of trust, transparency, availability and diligence that we built up. I would recommend to everyone who wants to get a strong impact in the digital world, to consider the valuable support that OG can offer.”
"We chose Optimized Group for their enthusiasm and their determination to always pursue bigger objectives. The focus on making results is an essential skill for any collaboration and we have found a partner that continuously stimulates us with ideas and suggestions, tested and implemented with great seriousness and professionalism on our staircases E-Shop. Together, we are growing with great satisfaction. "