Digital PR is none other than the old-style public relations moving itself online and becoming digital, hence Digital PR. The real purpose of public relations is to get other people talking about your company (your products/services). Obviously, the influence of social media amplifies the power of Digital PR in respect to traditional PR because “getting the word out” now encompasses and has at its disposal advanced tools such as social networks, forums, blogs and any form of sharing that exists online.
When we begin a Digital PR project, we start above all with getting to know the ins and outs of our client and their project, to understand what the message is they want to spread on the web and above all the objectives they want to achieve with us. We construct a concrete content strategy with the client. Working side by side with their marketing department and press office, we will design a detailed plan, identifying the best way to communicate each message (video, ebook, blog post, tweet, etc.). We then organize the contents accordingly, scheduling them in advance, and then delegate the tasks among our Digital PR team for a smooth and professional execution.
If you’re looking to get your business, products or services known online, Optimized Group offers you a personalized and dedicated team that is able to manage all the tools and take all the necessary actions to reach a clear objective: get people talking about you online!
At Optimized Group we are ready to take on your Digital PR campaign with the most creative minds in the biz and the freshest and most innovative ideas. Contact us now to see how we will get people talking about your business online.