Social Media marketing takes care of generating visibility on social mainstream media. It includes a number of practices that range from managing relationships online (PR 2.0) to optimization of web pages made for social media (SMO, Social Media Optimization). Being present on social media is now a “must-have” for every company: Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube are all different platforms and communities, each with its own language, its own membership dynamics and interaction, and its own way to convey content.
We’re ready to assist you in creating your own social strategy, setting up customized pages, managing contents and dialogue with the user, and creating targeted PPC campaigns on Facebook. All content will be shared with you before publication, and will be designed and structured to be consistent both with the mood of each individual channel and with your company values.
Thanks to an adequate social media strategy, you can increase your business online. You’ll have the possibility to get yourself known more, to meet directly with your users, understanding who they are and what needs they have in order to engage in dialogue with them. You will also have the opportunity to divert social traffic directly to your site for a quick and effective “call to action.”
The social media team at Optimized Group is composed of dynamic and creative individuals with years of experience in the business, all of whom have a true passion – both professionally and personally for everything social. Don’t hesitate to contact us!